Yahoo! Search has beefed up the value of their search results for mortgage related searches. The search engine will now show an interactive mortgage calculator when one searches for mortgage related keywords. The calculator will be displayed below the search ads but above the organic results.

Search Based Mortgage Calculator on Yahoo!

The calculator can be used for both home purchases and refinances. The user will need to feed the values like mortgage amount, the loan term, down payment and interest rate. The output will mention the monthly payments in principal and interest, segregating the tax and insurance payments.

Google included a mortgage calculator for search queries a few days ago, so now Bing is the only major search engine not to offer such a calculator on their search results.

Author

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.