Sep 12, 2008 113 reads by Navneet Kaushal

SEM Firm iProspect has swooped in and managed to acquire Range Online Media, that is a well-known search and interactive marketing agency, at an undisclosed amount.

"Bringing the Range Online Media team into the iProspect family is a perfect fit on many levels, from our shared commitment to client relationships and world-class customer service to our established histories of industry leadership," said Robert Murray, president, iProspect.

"Our respective client bases represent the most sophisticated and demanding online marketers in the world, and our combined expertise and technology leadership will serve as the core of a search marketing firm without rival." he said

"Becoming a part of the iProspect and Aegis Media Americas organization is a source of pride for the Range Online Media team," said Locke, who was the co-founder and president of Range Online Media.

"We have, for years, had a great deal of respect for the iProspect team from a competitive standpoint, and we appreciate their work and expertise. Since 2001, we have been focused on offering our clients unprecedented customer service, innovative campaigns and fiscal accountability. We have extremely high standards at Range and it shows in our work and through our clients' success. iProspect is one of the only agencies in the business that I believe has comparable standards of excellence. So, joining forces with iProspect, and utilizing each group's strengths, will only further our ability to drive forward our customers' businesses." he further added

According to a Press Release:

  • The acquisition is a key part of iProspect’s strategy to extend its leadership position in the search engine marketing arena. This deal increases iProspect’s scale in the U.S. by more than 60 employees, bringing the agency’s U.S. employee base to over 230. iProspect will also be adding Range Online Media’s vertical expertise in the luxury retail, travel, and hospitality sectors, as well as its flourishing display advertising and emerging media businesses to its recognized expertise in paid search and search engine optimization.
  • iProspect, a subsidiary of Aegis North America and member of its Isobar network of best of breed digital marketing agencies, has established the iProspect brand in 21 offices and a total of 17 markets worldwide.
  • Clients of iProspect and Range Online Media will continue to be served by the staff and office locations to which they are accustomed. New clients will have the opportunity to be serviced out of the geographic location of their choice or where the agency’s vertical expertise best suits their needs.
  • For the time being it will be business as usual for both iProspect’s and Range Online Media’s clients, while the transition of two companies into one gradually takes place.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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