Aaron Wall has posted an article on Seobook regarding optimization of content.
According to Aaron there are many aspects that needs consideration while writing content for any webpage. The content need to be optimized well in order to get a good ranking but ultimately it is the reader who will read your content and not the search engine. Moreover, the content need to be written in a manner that is easily consumable. It is not important to follow the same content trend in all the pages, variation might just be more attractive. Remove as many useless words as you can.
Aaron further comments on general search indexing trends:
There are three general trends going on that make me think longer copy is better than shorter
- Since Google's relevancy algorithms are looking more for natural writing, the value of having small hyper-focused pages is not as good as it once was…good copy gets just as much traffic for long tail keywords you didn't intend on optimizing for.
- Google is getting stingier with how they crawl and what they are willing to index. If they will only index 100 pages for x units of PageRank then having nearly 100% of a 100 page site indexed is far better than having 40 or 50% of a 200 page site indexed.
- The line between pure PPC ad pages and content is blurring. With domainers increasing the uniqueness and content weight of their domains it is going to be harder for search engines to filter out their sites, and thus search engines are going to get even more stingy with what they will let in the index.
Content also depends a lot on publishing formats. If the content is being written for a blog it would definitely be very different from content that is being written on an AdSense site.
This article has all the basic information required by a content writer which one tends to just forget overtime.
Read the full article.