Apr 3, 2006 113 reads by Navneet Kaushal

If you think that it was only Google who tried to fool its visitors with Google Aliens and Google Romance, then guys you absolutely know nothing about the whole matter. Apart from Google, it is said that other search engines played tricks on the visitors as well. A detailed study on the whole scenario is discussed underneath.

Google April Fools With Love

Google launched Google Romance for its visitors. That was the news that took everyone by surprise. It was meant to. Afterall, it was an April Fool gig from Google.

Google avertised it as a beta product that was supposed to be incubating in the Google Labs, and used its cutting edge personal search algorithms to gift you with a soulmate. It is further said that the feature sponsored your first contextual date with said soulmate-to-be, and in return showed a relevant advertising which was supposed to hit you with a cupid's arrow. That was hilarious, wasn't it?

Yahoo! Buys Web 2.0

“So after some long discussions with Tim O’Reilly, Michael Arrington, and other Web 2.0 experts, we’ve decided to just buy Web 2.0. All of it. All the people, the round cornered boxes, crazy business ideas, and pastel colors.”

Visit Yahoo! search blog for a detailed history of the matter.

Zawodny to Google

I’ve struggled for a while, trying to figure out how to write this. So long, in fact, that I intended to publish this yesterday but kept stalling. So I’ll keep it short and sweet.
I recently left Yahoo to go to work for Google.

Matt Cutts Leaves Google for Yahoo!

Even Matt Cutts took full advantge of the fools day and this is what he said to his visitors:

"I’m leaving Google for a new job at Yahoo! This is part of Yahoo!’s acquisition of all Web 2.0 companies (I did a panel at the Web 2.0 conference, and I recently found out that I’m included in the acquisition). Jeremy is being modest; it’s basically a blogger-for-blogger swap, but he’s got more than three times as many readers on Bloglines, so Google is contributing about 2,500 computers to even out the deal. It’s basically one computer per Bloglines subscriber, so the terms of the swap were “Google gets Jeremy, Yahoo! gets Matt + 2,546 computers,” i believe.

Ask.com RhymeRank

Ask.com came up with the introduction of RhymeRank on April 1st. Wanna know what it is? Well, the Ask personnels put it this way. According to them the RhymeRank Technology was created in order to produce related search results that rhyme with a searcher's original query. Not only this, the feature was said to be located just on the right-hand side of the Ask search results page, under the heading,"Rhyme Your Search."

“This will go down as the day the momentum in the search wars shifted to Ask.com,” said Jim Lanzone, General Manager of Ask U.S. “When combined with our site’s already-powerful “Narrow Your Search” and “Expand Your Search” capabilities, “Rhyme Your Search” sets Ask.com apart with the unprecedented ability to suggest phat new ideas for your search.”

The RhymeRank was created as a top-secret laboratory located nearby Ask’s headquarters in Oakland, California. It was based on the educational theory that people would commit information to memory more effectively when it is consistent. This made the Ask personnels to hire several algorithms that were capable of producing the best and most meaningless rhymes. For example, for the query,“Weight Watchers® Rewards”, Ask.com’s RhymeRank gave following alternative searches:

    Rhyme Your Search
    mongolian hordes
    the history of fords
    pictures of fjords
    maternity wards
    create free message boards
    names of drug lords
    toward or towards
    chart of guitar cords
    bill cosby awards
    roman legions swords

    “Web 3.0 is clearly upon us,” noted John Battelle, author of The Search, and one of the world’s leading experts on the search industry. “RhymeRank smartly builds upon the recent relaunch of Ask.com. This is a BIG DEAL and is the kind of innovation that demands Ask’s rivals stand up and take notice. Or to sit on the sidelines in the position of the lotus.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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