“Search Funnels” To Be Now Known As Attribution in Google AdWords!

Apr 22, 2015 | 1,876 views | by Ritu Sharma
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Google announced on Google+ that they have now renamed “Search Funnels” to “Attribution”. Attribution is more of an industry standard name. It lets you get a handle on the customer conversion paths, to see what they searched on originally and then ultimately before converting on your web site.

Google said:

“With more advertisers moving beyond last-click attribution, we’re renaming Search Funnels to “Attribution” and adding it to the Tools menu, making it easier to discover and access the reports on a recurring basis.”

Here are the changes they also made to the attribution reports:

  • The Top Paths report, which shows you the conversion paths of your users across all Google.com search interactions
  • The Assisted Conversions report, which tells you how often a particular campaign assisted conversions through other campaigns (rather than being the last-clicked campaign)
  • The Attribution Modeling Tool, which allows you to compare different attribution models side-by-side

Here is a snapshot:-

google adwords search funnels image 1 “Search Funnels” To Be Now Known As Attribution in Google AdWords!

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.