The Internet’s revenue channels are firmly in hands of the search industry as the first half of 2012 report by Interactive Advertising Bureau (IAB) and PwC US reveals. The report says that in the first half of 2012, the internet ad revenues have continued to rise to a huge $17 Billion and of this amount nearly half of it: $8.1 Billion comes from spending on search industry. Last year, in 2011m, the revenue earned was 19% lesser than the $17 billion and had 46% of the search market.
Search Marketing has emerged as the biggest contributor to internet advertising earnings in the U.S. Of the total ad revenues, 48% of it comes from search ads, which are a part of the interactive advertising market.
As per the report, the best and continuously growing pricing model online is the Cost per click. Here is the percent of ad spendings on the type of network:
- 67% CPC ads
- 31% Display ads
- 2% hybrid deals
What do you think of these figures? Do share your views.Search Generates Nearly Half of Advertising Revenues: IAB Report!,