Search Generates Nearly Half of Advertising Revenues: IAB Report!

The Internet’s revenue channels are firmly in hands of the search industry as the first half of 2012 report by Interactive Advertising Bureau (IAB) and PwC US reveals. The report says that in the first half of 2012, the internet ad revenues have continued to rise to a huge $17 Billion and of this amount nearly half of it: $8.1 Billion comes from spending on search industry. Last year, in 2011m, the revenue earned was 19% lesser than the $17 billion and had 46% of the search market.

Search Marketing has emerged as the biggest contributor to internet advertising earnings in the U.S. Of the total ad revenues, 48% of it comes from search ads, which are a part of the interactive advertising market.

As per the report, the best and continuously growing pricing model online is the Cost per click. Here is the percent of ad spendings on the type of network:

67% CPC ads
31% Display ads
2% hybrid deals

What do you think of these figures? Do share your views.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.