Sep 9, 2011 113 reads by Ritu Sharma

September 13-15

SMX East 2011Search Marketing Expo East, the three day event organized by Three Door Media comes to New York City, at the Jacob K. Javits Center. The conference will see more than 125 experts from Internet Marketing, sharing their pool of knowledge. There will 50+ sessions, which will see, everything from fundamentals to the advance and future developments, being  discussed.

Below is the agenda for the 3 days, in chronological order:

Tuesday, 14th September

  • 9:00am-10:15am: SMX Boot Camp: Keyword Research & Copywriting For Search Success
  • 9:00am-10:15am: Which Way Google?
  • 9:00am-10:15am: Enterprise PPC
  • 9:00am-10:15am: Google Survivor Tips
  • 10:45am-Noon: Enterprise SEO
  • 10:45am-Noon: What Every Paid Search Marketer Needs To Know About Google +1
  • 1:45pm-3:00pm: In-house PPC Pitfalls: Vendors, Data, Communication
  • 1:45pm-3:00pm: Hard Core Local SEO Tactics
  • 1:45pm-3:00pm: Search, Social & Mobile – Top Trends To Budget For In 2012
  • 3:45pm-5:00pm: SMX Boot Camp: Search Engine Friendly Web Design  
  • 3:45pm-5:00pm: In-House SEO Operations: How Things Get Done
  • 3:45pm-5:00pm: Use Searcher Personas To Connect SEO To Conversion
  • 3:45pm-5:00pm: The Future of Search – Search + Social + …
  • 6:15pm-7:00pm: Evening Forum With Danny Sullivan

Wednesday, 15th September

  • 9:00am-9:45am: A Keynote Conversation With Eli Pariser
  • 10:45am-Noon : Facebook, Twitter & SEO
  • 10:45am-Noon : PPC & SEO: Can’t We All Just Get Along?
  • 10:45am-Noon : Best Practices For Paid Search Testing
  • 10:45am-Noon : Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture
  • 10:45am-Noon : Are You Ignoring Display Advertising? If So, Are You Crazy?
  • 1:30pm-2:45pm: Up Close With Google+ and Google +1
  • 1:30pm-2:45pm: Discussion: Will Retargeting & Remarketing Become Too Creepy?
  • 1:30pm-2:45pm: Best Practices With adCenter For Bing & Yahoo
  • 1:30pm-2:45pm:, Rel=Author & Meta Tagging For 2012
  • 1:30pm-2:45pm: Consumer Engagement Driven Search Management
  • 3:30pm-4:45pm: Ecommerce & Retail Search Marketing Tactics
  • 3:30pm-4:45pm: The Current State Of Personalized Search
  • 3:30pm-4:45pm: Best Practices with AdWords
  • 3:30pm-4:45pm: Real Answers For Technical SEO Problems
  • 5:00pm – 6:15pm: Facebook Ads, Meet Search Ads
  • 5:00pm – 6:15pm: Extreme Makeover, The SEO Edition
  • 5:00pm – 6:15pm: How To Create Great Text Ads
  • 5:00pm – 6:15pm: Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable
  • 5:00pm – 6:15pm: SEO Site Clinic 1

Tuesday, 16th September

  • 9:00am-10:15am: Pagination & SEO
  • 9:00am-10:15am: Video Search Success Stories
  • 9:00am-10:15am: Cousins To Paid Search: Display, Contextual, All In The Family
  • 9:00am-10:15am: The SoLoMo Landscape
  • 9:00am-10:15am: PPC Tune-Up Clinic With The SMX Mechanics
  • 10:30am-11:45am: Link Building: Why You’re Doing It Wrong
  • 10:30am-11:45am: The Hidden Treasures Within Google Analytics
  • 10:30am-11:45am: Remarketing & Retargeting: The New Behavioral Ads
  • 10:30am-11:45am: Doing Offers Right
  • 10:30am-11:45am: SEO Site Clinic 2
  • 12:45pm-1:45pm: Ask The Search Engines
  • 12:45pm-1:45pm: Beyond Rankings: Actionable SEO Reports Your Boss Will Love
  • 12:45pm-1:45pm: Ask The Paid Search Reps
  • 12:45pm-1:45pm: There Is No "National" Commerce: All Sales Are Local
  • 12:45pm-1:45pm: Link Building Clinic
  • 2:00pm-3:00pm: Ask The SEOs
  • 2:00pm-3:00pm: Ask The Paid Search Buyers
  • 2:00pm-3:00pm: Mobile Search Ads
  • 2:00pm-3:00pm: Social Media Clinic

Our Editor-in-chief, Navneet Kaushal will bring the live and exclusive coverage from the Jacobs K. Javits Center. Stay tuned….

Search Marketing Expo East (SMX) 2011, New York City - Watch Out!, 5.0 out of 5 based on 3 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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