Aug 25, 2009 115 reads by Navneet Kaushal

SEOmoz has released its latest Search Engine Ranking Factors report which gives an idea on how SEO works in 2009. A total of seventy-two SEOs participated in SEOmoz's survey that involved ranking possible factors used by Google while ranking websites, as well as a variety of questions pertaining current SEO trends and topics. The survey was completed earlier this year. The survey compiled the following as the top five ranking factors:

  • Anchor Text from External Links
  • Keyword Use in Title Tag
  • Raw Link Popularity
  • Diversity of Linking Domains
  • Keyword Use in Root Domain

If we compared this year's list to that of 2007 survey by SEOmoz, it will come clear that the first three factors remain unchanged, however, the order is changed. The top five ranking factors in 2007 were:

  • Keyword Use in Title Tag
  • Global Link Popularity of Site (”Raw Link Popularity” above)
  • Anchor Text of Inbound Links (”Anchor Text from External Links” above)
  • Link Popularity within the Site’s Internal Link Structure
  • Age of Site

SEOmoz's 2009 survey ranking factors survey features negative ranking factors separately. It also features a new chart of “Overall Ranking Algorithm” elements.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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