Sep 9, 2010 113 reads by Navneet Kaushal

Google's has launched Google Instant , which is believed to change the pattern of search on Google from now on. The unique features that it boasts of, is both useful for users as well as websites. Google Instant has the amazing ability to predict search queries and displays relevant search results instantly, even before the user completes, typing the search query.

The newest addition to Google, the Google Instant, comes with a exciting search-before-you type feature, Google had come up with few demos with similar features before, however the demos were somehow not up to the mark and were fundamentally flawed. According to Google, the latest feature is built in such a manner, that it provides instant results even with partial queries, that too at a record time. Google Instant utilizes the starting keywords, typed by the user and predicts the most possible completion and stream results in real-time. Thus, managing to provide smart and quick search results, that are interactive, predictive and effectual.

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type." said Google.

The Profound features of Google Instant:

Dynamic Search Results – It has the capability to displays lots of relevant search results, when the user types for a search query. The user does not has to click or even hit the enter button. This allows the user to interact with the results and to go through to the web content needed.

Automatic Predictions – The main feature of Google instant is that it can predict rest of the query before the user finishes typing a complete phrase, thus saving user's time. So if the required result is found just by entering the initial few terms, the user is not required to complete the search phrase.

Scroll to search – It allows the user to scroll through predictions displayed and see results instantly by going down with the arrow.

With Google Instant in mind, Google required a host of new technologies to built it. They needed new cashing systems, optimized page-rendering Javascript to assist Web browsers and adaptive control over the rate of results page display. The approach they had was to built something, that could scale while giving fast search results while sustaining the relevance and simplicity features that people like about Google. In all, 15 new technologies contribute to Google Instant functionality.

The benefits that a user can get by using Google Instant may be many, but the basic benefit is the less time consumption for getting the desired results. The tests done by Google, showed that Google Instant can save 2-5 seconds per search. According to Google, an average search usually takes about 25 seconds, out of which 24 of those are spent by the user typing the keywords or deciding on the result displayed. Earlier, Google did try to tackle some human elements with Google Suggest, auto spelling corrections and related searches.

With the launch of Google Instant, Google is expected to achieve increased market share, more query volume and loyalty. By optimizing the search results around query volume makes access to such results more crucial and with extension turbocharges average price per keyword click, there will be a huge boost to Google’s revenue.

Google has been working hard over the years to improve speed of their server, network architecture, Internet backbone, browser technologies to deliver search results faster. With the launch of Google Instant, they have managed to achieve it.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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