Second Life has given online marketing and optimization new dimension, seeing the amount of business being done in this virtual reality platform. Created in 2003 Second Life currently has no less than 800,000 denizens. Many denizens are offering range of services such as architecture, selling artworks, scripting, event planning, legal and financial services. People are earning hundreds of dollars through designing and selling Second Life virtual real estate. They are also selling weaponry , jewelery, clothes, pets. Musicians like Suzanne Vega and Duran Duran have conducted virtual concerts in Second Life space through utilizing their lifelike characters. Organizations like American Apparel Inc, Major League Baseball, Cnet.com, and Harvard University are not behind in using this new media. Everyday business worth thousands of dollars is done on it. It is estimated that annual GDP of Second Life comes around $150 million.