SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.
The event is scheduled to take place at Search Engine Strategies Chicago, in room Stevens 5 at the Chicago Hilton, tonight from 6 – 7:30 p.m. All the attending members will be divided into three categories, like:
- agency search marketers
- in-house search marketers
- other marketers
Each group will have members from the three top search engines and will get around 15 minutes to put their views before others.
On this occasion, SEMPO will also unveil the data collection phase of its annual State-of-the-SEM Market Survey. All search engine marketing professionals working in an agency or in-house are eligible to take part in this survey. It is not mandatory for the participants to be a member of the SEMPO.