Aug 16, 2010 113 reads by Navneet Kaushal

Every year during this time, top experts from Search Engine Industry come together to share their knowledge and experience on search engine and social media. This year will be no different with 4 scheduled conferences to be held between August-November. However, SES San Francisco and SES Hong Kong (First time in Asia) and SMX East conference are the three major conferences that are touted to grab a lot of attention and we will be covering all of these.

  • SES San Francisco –  August 16 – 20, 2010
  • SES Hong Kong –  September 13-14, 2010
  • SMX East New York –  October 4 -6, 2010

SES San Francisco (SES moved from San Jose to San Francisco) is a five-day affair to be held from August 16 – 20, 2010

SES San Francisco


The agenda's to be covered at this year's SES San Francisco: 

Tuesday, August 17, Day 1

11:30-12:30pm Introduction to Search Engine Marketing
        How Large Advertisers are Accelerating their SEO with Social Media
                                Introduction to Analytics
        Search: Where to Next?
1:30-2:30pm Successful Information Architecture
        Digital Asset Optimization
        Meaningful SEO Metrics: Going Beyond the Numbers
        Introduction to Information Retrieval on the Web
3:00-4:00pm Link Building Basics
        Content Marketing Optimization
        Deep Dive Into Analytics
        10 Things To Supercharge Your SEM Campaigns
4:15-5:15pm Developing Great Content
        Introduction to Remarketing
        21 Secrets of Top-Converting Websites
        SEO Through Blogs & Feeds
Wednesday, August 18, Day 2
11:00-12:00pm SEO 101
        News Search Optimization
        Bringing SEO In-House: The Pros & Cons 
        Crossing the Digital Divide: The Leap From Search to Display
1:00-2:00pm It's All About the User: Search Insights for Your Site
        Search, PR & the Social Butterfly
        Stretching Your Marketing Dollars: The Upside of Search
        Getting Mobilized! Mobile Marketing Strategies 
2:30-3:30pm Scaling Up Your SEO Campaigns
        Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
        Real-Time Storytelling
        Link Building in August of 2010 with Jim Boykin
3:45-4:45pm Paid Search 101
        Ad Innovations @ SES SF
        B2B Search Marketing Tips
       Twitternation & Automation
5:00-6:00pm How to Become a Link Magnet
        Beyond the Click: What Shoppers Need Now
        B2B Lead Generation Management & CRM Integration
Thursday, August 19 – Day 3
10:45-11:45am Paid Placement for Branded Content & Digital Advertorial
        PPC or SEO? The Ultimate Search Marketing Battle
        Eye-Tracking Research Update 
        Enterprise Level SEO
12:00-1:00pm  Social Media 101 
        Channel Surfing: Measuring Profit and ROI Across Channels
        Duplicate Content & Multiple Site Issues
        Search Marketing Toolbox 
2:00-3:00pm Social & the Marketing Mix
        Managing Your Google Reputation 
        Ads in a Quality Score World
        I Want It Now! 
3:15-4:15pm  Killer Facebook Marketing: Do's and Don'ts 
        Teen Entrepreneurs Give The Inside Scoop on Youth e-Marketing 
        Advanced Keyword Research
        Augmented Reality – A New World Order
4:45-5:45pm         The Business Value of Social Media
        Digital Marketing & Sports 
        Advanced Paid Search Tactics 
                                Selling Search to the C-Suite 

SES Hong Kong is scheduled to be held on September 13 and 14, 2010 (First SES Conference in Asia)
SES Hong Kong
The agenda's to be covered at SES Hong Kong:
Monday, September 13, Day 1
10:00 am Keynote Panel: State of the Industry
11:20 am Introduction to Search Marketing
        Video: The Next Digital Marketing Frontier
12:10 pm Analytics Best Practices
        SEO Performance Marketing
14:00 pm Social Media Best Practices
15:00 pm The Business Value of Social Media
        Search and Social Integration, the Essential Insights
16:30 pm SEM (PPC) Best Practices
        Search and Display—the New Dynamic Duo
17:30 pm Black Hat/White Hat Unconferenced
Tuesday, September 13, Day 2
9:45 am         Keynote Panel: Increasing ROI through B2B Lead Generation
11:15 am         Understanding How Consumers in China Access the Internet
        Blogging for Business
12:10 pm SEM in China
        Search & Social Goes Mobile
14:00 pm China and the Explosion of Social Media
        Advanced Paid Search Tactics
15:00 pm Scaling your Video Marketing Efforts in China
        Information Architecture, Site Performance Tuning & SEO
SMX East is scheduled to be held from October 4 -6, 2010
SMX East
The agenda's to be covered at SMX East:
Monday, October 04, Day 1
9:00am-10:15am  SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: SEM
         The Real Time & Social Search Landscape Focus: SEM
         Mobile Search Ads Focus: PPC
         Retargeting: The New Behavioral Ads Focus: PPC
         The Search Crossover: Local, Mobile, Social
10:45am-Noon  SMX Boot Camp: Link Building Fundamentals Focus: SEO
           SEO & User Generated Content Focus: SEO
         Mobile Apps & How They’re Revolutionizing Search Focus: SEM
         Inner View: Google’s Keyword Research Tools Focus: SEM
1:45pm-3:00pm SMX Boot Camp: Paid Search Fundamentals Focus: PPC
          Maximizing YouTube Visibility With Organic SEO Focus: SEM
        What’s New With Local Search Focus: SEM
        Tapping Into Google’s Love Of Freshness Focus: SEO
3:45pm-5:00pm  SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO
         YouTube Ads For Fun And Profit Focus: SEM
         Location Services: The New Local Search? Focus: SEM
         Double Serving, Trademarks & Other Tricky Issues Focus: SEM

Tuesday, October 05, Day 2
10:45am-Noon  Facebook SEO: Free Ways To Be Found On Facebook Focus: SEM
         Content Farms Or The Smartest SEOs In the World? Focus: SEO
         Solving the Big URL Issues Focus: SEO
         Search & Diapers – A Tight Fit? Search Marketing & Consumer Package Goods Focus: SEM
1:30pm-2:45pm Facebook Ad Tactics For Search Marketers Focus: SEM
        Microsoft + Yahoo: Together At Last Focus: SEM
        Actionable Metrics and Diagnostics Focus: SEO
        Search Marketing For CMOs (& Those Who Work With Them) Focus: SEM
3:15pm-4:30pm Twitter, SEO & Search Focus: SEM
         Search Ads: The Next Generation Focus: PPC
         Industrial Strength SEO Focus: SEO
        It’s Not Multichannel Marketing If You Don’t Include Search Focus: SEM
4:45pm-6:00pm Twitter & Real-Time Ads Focus: SEM
        Build It Better: Site Architecture For The Advanced SEO Focus: SEO
        Search, PR & Reputation Management Focus: SEM
Wednesday, October 06, Day 3
9:00am-10:15am   SEO Myths, Mistakes & The Madness Of Crowds Focus: SEO
          Credit Where Credit Is Due: Demystifying Attribution Focus: SEM
          In-house SEO Operations: How things Get Done Focus: SEO
          Search Meet Display; Display Meet Search Focus: PPC
          PPC Tune-up Clinic with the SMX Mechanics Focus: PPC
10:30am-11:45am  Show Me The Links Focus: SEO
            SEO & Competitive Analysis Focus: SEO
            In-house Search: Managing Conflict and Expectations Focus: SEM
            Industrial Strength PPC Focus: PPC
12:45pm-1:45pm    Ask The Search Engines Focus: SEO
           Analytics For Social Media Focus: SEM
           Ecommerce & Retail Search Marketing Tactics Focus: SEM
           Ask The Paid Search Reps Focus: SEM
           Link Building Clinic Focus: SEO
2:00pm-3:00pm    Ask The SEOs Focus: SEO
          Conversion Optimization Science Focus: SEM
          Ask The Paid Search Buyers Focus: PPC
          Social Media Clinic Focus: SEM
Our team is all geared up to cover up all action to happen at these conferences. So stay tuned, as soon we will be bringing your more updates right from the convention center!

SEO Conference to Watch out this Autumn!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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