"We don’t consider SEO to be spam," – this is the Google view as presented by Matt Cutts. Matt is the head of Google's anti spam squad.
And now the Google's new definition of SEO- "SEO is a valid way to help people find what they’re looking for via search engines."
All this and much more on search engine optimization techniques was stated by Matt Cutts in a video posted on Webmaster Help's YouTube Channel. Here is the video-
Matt, however, did speak about the unethical SEOs in the market, as in the black hat SEOs that are spamming the web. But SEO as a whole is not spam, and there are plenty of professional search marketers out there that work withing the set lines, and do not spam.
However, reactions have started coming in on the video and the focus is what was missing from Matt's video- that is any word on social, link or places spamming. Some search professionals have declared this video an attempt to convince online businesses, that their sites will not be penalized for hiring SEO services. This skepticism of SEOs towards Google is continuing ever since Google switched to encrypted search for signed in users. This move by the search engine was met with a huge uproar from SEOs the world over.
What do you think of Matt's video? Does Google really respect SEOs place in the industry? Do leave a comment.