Todd Malicoat has an excellent post on what he refers to as "new school SEO." This writeup is meant for people who understand the exciting SEO industry. Todd gives seven tips to keep up with the ever evolving SEO industry.
1. Onebox optimization
There is a lot of opportunity for folks to jump to the top of the SERPS in local, product search, and other niche areas. I have really been lackadaisical on this myself, but there is plenty of opportunities to poke at the onebox. See Brian Mark’s site for inspiration.
2. Social media marketing
SMM is NOT social media manipulation – it is learning what social communities online are looking for and giving it to them… (…so hard that they BLEED) – quoting DaveN
3. Video promotion
There’s this little site called youtube that 90% of corporate drones waste 50% of their 40 hours per week on. There not ALL watching drunken litesaber fight videos – okay, well maybe they ARE – but if that’s what they want – GIVE IT TO THEM – just put your URL in as a watermark.
4. Community participation
Everybody is looking for answers on the web. Find where you’re the expert, and become more so. Credibility is not a commodity, and there is a LOT of value to it.
5. Reputation management
The new public relations – Google is the new http://, and everyone’s got MINIMUM 5 spots to defend. Those that are proactive will not be sorry. Knuckleheads that buck the trend probably will be (best free advice ever given).
6. Media piggybacking
Not seeing urls on superbowl ads makes me cry. Search traffic may still only be a small percentage of overall exposure – what old school marketers still don’t get is that it’s the GOOD percentage of the exposure (the BEST customers that are interested and take action) – Someone with lots of patience has gotta continue to explain this.
7. Ideas and execution
As Aaron says – ideas are the currency in our economy, and executing on them is the next best thing to creating them. There is a lot to be said for being the first to market. Okay, you caught me, this one isn’t really an opportunity, it’s more of a philosophy and a reminder to pick something and run with an idea that you have confidence in, and see it through to fruition. Don’t pick an idea that sucks.
Read the complete write up.