Nov 2, 2009 114 reads by Navneet Kaushal

SEO is the core mantra for the success of every online business. It is a process where your website gets high ranking on major search engines like Google, Yahoo, Bing and more. Backed by numerous benefits, the process of SEO has become a hit in the world leaving everybody dream of becoming a search engine optimizer.

It is harsh but true that SEO cannot be everyone's cup of tea. Still you will find a large number of SEO companies sprouting up in every corner of the street. The ratio is much larger in India because many foreign companies outsource their work to Indian SEO firms either due to cheaper prices or better services.

With such a large business dropping in, people are tend to give a thought to acquire SEO skills and earn a lot of money. But, how to go about it? Is there any special course that one should do to become a good search engine optimizer?

Well! It is quite disturbing to say that most of the people calling themselves “experienced Search engine optimizers” don't have the right knowledge about the process. They follow the cliched SEO tactics that have flooded the World Wide Web. It is good to read about the process but only when the information you get is right.

We trust the SEO details provided on the Internet, which is at times written inexperienced people with no knowledge of the process. The stuff you get over the world wide web is either outdated or is tend to work for only a particular site.

So, how could you become a master of Search Engine Optimization when things are not in your favor?

Trusting the information provided on the Internet is certainly not the right approach. You can increase your knowledge about the process, but for that you need to have at least some experience in the field.

I can compare SEO with a video game. If you want to become a Ninja-level master, you have to practice a lot. Same is the case with SEO. You won't learn anything constructive until you practice the tactics or come out with better strategies.

Developing an expertise in SEO is extremely difficult. Because search algorithms keep on changing after sometime, you cannot trust on one particular process that proved successful for the previous project.

If you are still determined to become the right search engine optimizer who would come up with creative measures to get sites ranked on search engines, here are a few things you need to do:

The initial step should be to join an SEO firm, a reputed one and learn the process of SEO for at least couple of years. Working under the guidance of SEO experts will help you in getting an insight of the whole thing that would add onto your knowledge. Find out top SEO firms listing at topseos to start from.

After you have learned the skills, its time to practice individually. You can administer at least five websites to develop theories and to test them on various parameter. Keep a track of the results and note down the changes in the indexing of your sites on search engines. Find out if link building, content optimization or social networking has helped in getting the site pages indexed.

Always remember that finding the right keywords that would work for your sites is not an easy thing. Even if you are here with the list of best keywords, their occurrence on the site or you can say the keyword density will define their success.

You can use different SEO tools, unless you find the one that will really work for the website.

If you are able to get at least 20 pages of websites you worked for on the top, it will turn your prospects into clients.

Once you have acquired a fairly good clientèle, it will automatically give you the label of a good and result oriented search engine optimizer. Always remember that getting uncountable SEO projects will get you money, but if you are good at what you do, then your rich client list will get both money and credibility to you. So, be true to the profession you have chosen for yourself and success will come to you.

When I started in 2002, we had not many SEO companies out there and fewer competition. Since day one we have never marketed our services. We always had phone ringing. We always been selective about taking new clients onboard. How did we achieved that? That will be the topic of my next post 🙂 Keep reading!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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