Audits are really necessary when it comes to measuring and analyzing SEO activities. You need to know what is working for your site and what's not, so that you can focus on the “what's not” part. Audits become necessary for SEOs as they need something substantial to prove that they have been doing well and that too in the right direction.
Now, comes the next challenge. How to decide that what will be audited. Making that perfect audit checklist is not an easy task. Why? Well mainly because of these essential factors-
- Each site is unique
- Every business/company runs a site with varied goals
- Even every competition is different and unique
- SEO factors also have different impacts on the rankings.
Add to all this the ever changing nature of search engine algorithms, and you have the huge task of preparing a checklist. For those struggling to find time to do SEO audits, InMotion Hosting has posted a quick 20 minute SEO checklist.
This check list will work for you if you are running short of funds to get a formal check done. But if the client is pressurizing for results and you are unable to improve the rankings, may be you need to stop and do a quick check.
However, doing the right check is important in case you identify a problem, which is not actually a problem! The result- your fix, could lower the results, and put you two steps behind. Also, presenting the clients with their site checked against such a checklist will make them understand that you are putting in your 100% and they will give you more leverage.SEO Tips - Check Out The 20 Minutes Quick Audit Checklist!,