In a recent post on Google Webmaster Central blog, some interesting tips for optimizing Google News search results have been provided for both Google News and Google Web Universal Search. If you are a Google News publisher or an SEO for sites in Google News, the following video is definitely worth watching.
Here is the Video:
Would adding a city name to my paper—for example, changing our name from "The Times" to "The San Francisco Bay Area Times"—help me target my local audience in News Search?
No, this won't help News rankings. We extract geography and location information from the article itself (see video). Changing your name to include relevant keywords or adding a local address in your footer won't help you target a specific audience in our News rankings.
What happens if I accidentally include URLs in my News Sitemap that are older than 72 hours?
We want only the most recently added URLs in your News Sitemap, as it directs Googlebot to your breaking information. If you include older URLs, no worries (there's no penalty unless you're perceived as maliciously spamming — this case would be rare, so again, no worries); we just won't include those URLs in our next News crawl.
To get the full details, you need to just check out the above video!