Feb 3, 2009 116 reads by Navneet Kaushal

Recently we talked about the importance of Search Engine Optimization. Today, we will discuss some of the popular and absolute tools of SEO industry.

Some of the tools to check your website's keyword rank:

Now here are some of the keyword research tools for you. Find out as to what your clients are searching for:

The next category is of Competitive Analysis Tools. In the field of Search Engine Marketing, it is important to have a fair knowledge of your target audience. At the same time you must know what your competition is doing in terms of their ads. Here are some of the tools to help you in this issue.

  • SEO Digger is an amazing tool when it comes to knowing which keywords a website already ranks for.
  • Compete.com: As the name says, the tools gives you a relative traffic comparison of what the other websites are up to, in terms of traffic. (Just like Google)
  • Domaintools.com: Log on to this tool, and you will get a fair idea of a domain's statistics including site age, web server OS, who owns it, and other such things.
  • Quantcast: Get insight on your target audience at other's website.
  • Google's insights: Good if you want to know what geological regions search the most for your keyword.

Let's talk something about Link Analysis Tools and their importance. With these tools, you can check out your site's back link profile and compare to your competition. The fact is that Google, Yahoo and other such search engines rank a website based on in-bound link profile. Here are some of the relevant tools:

Also check out this tool for Link Acquisition:

  • Link search: The tool provides the user with a list of search engine queries that are targeted to return sites. As a result you are provided with an opportunity to leave comments, add your website link and or purchase links related to your business.

The Big Daddy : Tools For PPC:

A List Of Web Server Tools:

  • Check web page status codes: this tools plays a very important role in finding out if a web page is being redirected and what kind of redirect it is and other such things.
  • Xenu Link Sleuth: Want to check broken links? Use this tool!
  • Google Webmaster Tools: It not only deals with web server tools but is arrayed with a wide range of other cool features as well.

Analytics and feedback tools

  • Google Analytics: First of all, this tool is free. Secondly, it provides a wide range of features like organic and paid keyword traffic, most popular content, visitor profiles, etc. so without any second thoughts, just install it!
  • Mint Analytics: It's a paid version and shares its resemblance with Google analytics. But there is one exception, you get data (feedback) in real time.

Courtesy: BestRank

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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