Apr 13, 2007 115 reads by Navneet Kaushal

Today we bring you the highlights of some key sessions of Day 3 SES New York 2007. Also know more about what happened during Day 1 and Day 2.

SMO: Social Media Optimization

Moderator: Rohit Bhargava, Vice President, Ogilvy Public Relations Worldwide
Neil Patel, co-founder, Advantage Consulting Services
Rand Fishkin, CEO, SEOmoz.org
Andy Hagans, Strategist, Text Link Ads
Nick Wilson, Founder, Communicontent

Rand Fishkin stresses on the fact that Social media helps in building the link popularity. However, he says that one needs to be consistent in his efforts to create and maintain a successful profile. Next, Neil Patel asserts upon the influence of social media sites like Digg and StumbleUpon. He also informs that the Digg users are kiddish which is not bad at all. The worst step could be to initiate self promotion in social media sites, it does not work in the long run. Spamming as always is a big no no.

Local Search Marketing Tactics

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Patricia Hursh, President, SmartSearch Marketing
Justin Sanger, President, LocalLaunch!
Stacy Williams, Managing Partner, Prominent Placement, Inc.

Local search is the current buzzword as expected the room was jam packed. The local search market is fragmented, invisible as well as very hard to track. Stacy Williams backs the fact that the local search is fragmented. Local Search makes up for just one percent of total search engines. So it is better for now to focus on the main search engines. The importance of local search comes into being when one wishes to target local prospects, build links and dominate the search engines result page by making their presence in more and more locations. Justin informs that to win with local space one must not stay focused within the website, go beyond! Think atomization, study the SERPs and look for other references as well as backlinks.

Bookmark Strategies

Moderator: Alex Bennert, Director of Client Services, Beyond Ink
Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl
Lee Odden, TopRank Online Marketing
Neil Patel, co-founder, Advantage Consulting Services
Michael Gray, Owner, Atlas Web Service

Lee Odden starts the introduction to bookmarking and its relevance. He informs about the web-based bookmarks which includes The wisdom of crowds, one-click saving, tagging, sharing, RSS, etc. Social media includes both social news and social bookmarks. How could sites like Digg, Reddit and Netscape escape the discussion when it is based upon social sites. Del.icio.us is the best social bookmarking site. Todd further asserted upon the significance of del.icio.us. The list of bookmarking sites was a bit long. The sites which you must be already aware of ruled the session.

Auditing Paid Listings & Click Fraud Issues

Jeffrey K. Rohrs, President, Optiem, LLC
Reggie Davis, Vice President of Marketplace Quality, Yahoo! Search Marketing
Shuman Ghosemajumder, Business Product Manager, Trust & Safety, Google Inc.
Tom Cuthbert, President & CEO, Click Forensics
John Marshall, CEO, ClickTracks.com

The speakers for auditing paid listings & click fraud issues actually involved some of the big names of the search industry. First speaker John gives some handy tips to distinguish click fraud from poorly performing ads. He concluded that distinguishing between the two is tough and needs a keen eye. Next Shuman asserts that click fraud happens with a motive to attack advertisers and inflate affiliates. It happens in many ways like manual clicking, click farms, click bots, pay-to-click sites or even botnets. Reggie from Yahoo! says that Yahoo! Click fraud team has been successful in reducing the number of click frauds.

Microsoft adCenter: Today and Tomorrow

James Colborn; adCenter Group Marketing Manager
Molly Sugarman; adCenter Community Manager
ZhaoHui Tang, Group Program Manager, adCenter Lab

This session was entirely based upon the features and the future of Microsoft adCenter. The speakers presented an insight on adCenter beta. Molly, Community Manager asserts on the customer support that the adCenter offers. She emphasizes on the community teams which try to reach out to the users and advertisers through the forums and blogs. They are about to launch some new features and services in this year which includes tutorials, logos and verifications. This is just the highlights of what happened during the session. To know more about adCenter you can refer the insight into Microsoft adCenter and to you can also learn how to exploit adCenter for your advantage.

Know more about the agendas of day 4. We will soon post the highlights of day 4. Do come back soon for more.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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