Mar 30, 2007 114 reads by Navneet Kaushal

SES New York 2007 is about to begin from April 10 to April 13, 2007. We would do our best to cover this event and bring you indepth information to keep you aware of the latest buzzword in the search world. For now checkout the schedule to know what and when to expect.

Day 1, Tuesday, April 10, 2007

9:00 – 10:30am

Introduction To Search Marketing
Video Search Optimization
Compare & Contrast: Ad Program Strategies
In House: Big SEO
Ads Beyond Search

11:00 – 12:30pm

Search Term Research & Targeting
Podcast & Audio Optimization
Ads In A Quality Score World
Online Video Advertising

2:00 – 3:30pm

Search Engine Friendly Design
Mobile Search Optimization
Benchmarking An SEM Campaign
In House: Building The Team
Advertising In Social Media

4:00 – 5:30pm

Search Advertising 101
Meet The Mobile Search Engines
Advanced Paid Search Techniques
Sponsored session

Day 2, Wednesday, April 11, 2007

9:00 – 9:45am

Keynote conversation with Steve Berkowitz

10:15 – 11:45am

Link Building Basics
Web Analytics & Measuring Success
Sitemaps & URL Submission
Search Ad Buyers Forum
Domaining & Address Bar-Driven Traffic

1:30 – 2:45pm

Writing For Search Engines
Converting Visitors Into Buyers
Duplicate Content & Multiple Site Issue
Meet The Search Ad Networks
Getting Traffic From Contextual Ads

3:15 – 4:30pm

Fun With Dynamic Web Sites
Creating Compelling Ads
SEO Through Blogs & Feeds
Putting Search Into The Marketing Mix
Earning Money From Contextual Ads

4:45 – 6:00pm

Successful Site Architecture
Landing Page Testing & Tuning
Robots.txt Summit
Search & Branding
Contextual Ads & AdSense Clinic

Day 3, Thursday, April 12, 2007

9:00 – 10:15am

Meet The Crawlers
Ad Testing: Research & Findings
Social Search Overview
B2B Tactics
Search Arbitrage Issues

11:00 – 12:15pm

Images & Search Engines
Searcher Behavior Research Update
SMO: Social Media Optimization
Local Search Marketing Tactics
Search & Privacy

2:00 – 3:15pm

Organic Listings Forum
The Search Landscape
Bookmark Strategies
Shopping Search Tactics
Dealing With Affiliates

4:00 – 5:15pm

Site Clinic
Sponsored Session TBA
Wikipedia & SEO
Retailer Forum
Auditing Paid Listings & Click Fraud Issues

5:30 – 6:30

Evening Forum With Danny Sullivan

Day 4, Friday, April 13, 2007

9:00 – 10:15am
Linking Strategies
Content Is King!
Search & Regulated Industries
Ad Agencies: Understanding The Search Difference
Site Clinic

10:45 – 12:00pm

Link Baiting & Viral Search Success
Usability & SEO: Two Wins For The Price Of One
SEM For Non-Profits & Charities
Ad Agencies: Working With SEM Agencies
Ad Copy & Landing Page Clinic

12:30 – 1:45pm

Search Engine Q&A On Links
CSS, AJAX, Web 2.0 & Search Engines
Sponsored Session TBA
Working With Ad Agencies
Site Clinic

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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