Aug 12, 2011 114 reads by Ritu Sharma

The SES San Francisco is kicking off on the 16th August, and PageTraffic Buzz will cover it LIVE. Our Editor-in-chief, Navneet Kaushal, will himself be covering the search engine marketing congregation-LIVE. So prepare yourself to get the latest updates, as the industry gurus share newer insights on online marketing and branding.
This is the detailed list of all the sessions and presentations happening in the convention. As of now, everything is planned as listed, but if there are any last minute change, Page Traffic, will be on it.



Program Details for SES San Francisco
Day 1 – Tuesday, August 16
11.00 am to 12.00 pm –

  • Information Architecture for the Modern Website
  • The Tools of the Trade for PPC
  • Social Media Solutions on a Budget
  • Bing: More Bang For The Click
  • Introduction to Analytics

1.00 – 2.00 pm –

  • The Tools of the Trade for SEO
  • DoubleClick Search V3 – Online Media Buying Expertise on Google's Infrastructure
  • Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy
  • Advanced Keyword Modeling
  • Introduction To Paid Search

2:15 – 3.00 pm –

  • Meaningful SEO Metrics: Going Beyond the Numbers
  • Insider Tips to Ad Optimization
  • Jim Boykin Gives Advice on Advanced Link Building, Panda Solutions, SEO Tools, and More!
  • User Generated SEO
  • Introduction to Social Media

4:15 – 5:15 pm  –

  • Duplicate Content & Multiple Site Issues
  • Analytics for PPC
  • Automating Social Media: Creating & Distributing the Message
  • Crossing the Digital Divide: The Leap from Search to Display
  • Introduction to SEO

Day 2 – Wednesday, August 17th
9:30 – 10:30 am

  • The Basics of Link Building
  • PPC Competitive Analysis
  • Killer Facebook Targeting Tactics
  • Is Retargeting/Remarketing Right for You?
  • Google + Facebook = Success: Getting More Lift With Social Media

11:30 – 12:30 pm

  • WordPress: Power to the People!
  • What Every Paid Search Advertiser Needs to Know About the Yahoo! | Bing Search Alliance
  • Google Ad Innovations
  • Protecting Your Brand Online
  • Getting Ready for Global Business

1:30 – 2:30 pm

  • Bringing SEO InHouse: the Pros & Cons
  • Landing Page Optimization
  • Next Gen YouTube Marketing
  • HTML5: A Cowpath on a Cliff
  • The Other Googles

3:00 – 4:30 pm

  • SEO Competitive Analysis
  • How to Leverage Your Google Product Feeds Across All Major Channels
  • SEW Labs – The Use of Video in Social Media
  • Advanced Paid Search Tactics
  • Global Opportunities in PR, Social Media & Mobile

4:45 – 5:45 pm

  • SEO is Dead. Long live SEO!
  • Place Search & Facebook Ads: an Eye Tracking Story
  • Social Media Metrics
  • Conversion Tools of the Master Craftsman
  • Global Search Marketing Best Practices Roundtable

Day 3 – Thursday, August 18th
9:00 – 10:30 am

  • SEO 2.0: Less is More
  • Ads in a Quality Score World
  • Local 2.0: The Evolution of Local Search
  • SEW Labs – Advanced Search Engine Marketing Tools & Tactics
  • Content Marketing Optimization

10:45 – 12:15 pm

  • Social Media Signals in Search
  • SEW Labs – Best Practices in Paid Search Advertising
  • Local + Social: the Future of Promotion
  • The Convergence of Search, Social & Content Marketing
  • B2B Lead Generation Management & CRM Integration

1:15 – 2:45 pm

  • Social SEO
  • Avoiding PPC Campaign Stagnation
  • Smart Mobile Marketing
  • Channel Surfing: Measuring Profit & ROI Across Channels
  • Search: Where to Next?

3:00 – 4:00 pm

  • Enterprise Level SEO
  • SEM in the Retail Vertical
  • Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier
  • PPC Beyond Search: New Ad Formats, Display, and Social
  • Getting More from Google+ and the +1 Button

4:30 – 5:30 pm – Keynote Session – A panel of leading industry players in the online advertising sector assesses the possibility of convergence.
PageTraffic Buzz plans to bring you the latest updates and analysis, from the conference. Make sure to keep checking in for the latest news and reviews. PageTraffic has always kept a close watch on the convention, in the previous coverages. But this time, we are there LIVE. We will bring to you the latest updates-news-views and reviews from the big guns of the industry, right from ground zero-that is San Francisco.

The SES San Francisco Schedule- To Be Covered By PageTraffic Buzz, 5.0 out of 5 based on 2 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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