How Much of the Shared Content is Actually Fully Read?

Feb 19, 2014 | 787 views | by Navneet Kaushal
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The number of shares that an article gets and the number of people who read the entire content before sharing, can tell us two different stories. According to a recently introduced metric system by Upworthy, the website for viral content, there can be no interrelationship between the social shares and people actually reading the entire content.

The new metrics system, has detected that people who spent 25% of the average attention minutes on an article actually shared it more than those who spent 100% of the average attention minutes. So this means that those who land on a website and read only the first paragraph share more than those who watch or read the entire thing. However, the data also showed that the readers who spent 125% of the average attention minutes shared more than the initial lot.

Attention minutes VS Sharing How Much of the Shared Content is Actually Fully Read?

There can be several factors dominating the new data. It is possible that the readers might have already read the article previously. Or most likely, the social shares are based on the standalone reputation of the website. Whatever the case may be, the data produced by Upworthy can be considered ideal because the website is known for generating positive and shareable content.

How Much of the Shared Content is Actually Fully Read?, 5.0 out of 5 based on 2 ratings
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Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail How Much of the Shared Content is Actually Fully Read?
1.thumbnail How Much of the Shared Content is Actually Fully Read?