The number of shares that an article gets and the number of people who read the entire content before sharing, can tell us two different stories. According to a recently introduced metric system by Upworthy, the website for viral content, there can be no interrelationship between the social shares and people actually reading the entire content.
The new metrics system, has detected that people who spent 25% of the average attention minutes on an article actually shared it more than those who spent 100% of the average attention minutes. So this means that those who land on a website and read only the first paragraph share more than those who watch or read the entire thing. However, the data also showed that the readers who spent 125% of the average attention minutes shared more than the initial lot.
There can be several factors dominating the new data. It is possible that the readers might have already read the article previously. Or most likely, the social shares are based on the standalone reputation of the website. Whatever the case may be, the data produced by Upworthy can be considered ideal because the website is known for generating positive and shareable content.How Much of the Shared Content is Actually Fully Read?,