The name Google inspires trust among internet users, and this trust is what Google has planned to extend to ecommerce sites too. Google has launched Google Trusted Stores, a program that will award verified ecommerce sites with a Google badge, to assure people that the online store can be trusted to put their money in.
The main driving force of the program is to reduce the risks that are often associated with online shopping. Shoppers are skeptical whether they are purchasing from a reliable supplier of not. This program is sort of an online guide for consumers to locate online stores that have been verified as providing excellent customer service.
The Google Commerce Team explained the working of the trusted stores program, “The Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting a qualifying store, shoppers can hover over the Google Trusted Store badge and see metrics on the store’s shipping and customer service performance.”
What Do The Merchants Do?
According to Google, merchants willing to take part in the program will voluntarily share data about shipments and customer experience. Then Google will collect the data generated, every time an online shopper will turn to it with a problem. Mixing the two will generate the trust factor.
To begin with Google has given the badge to a handful of stores like O.co, and some other sites. And during the pilot program, various forms of the badge will be tested. When a user will hover their mouse over the badge, the consumer experience score will pop up. All of this may change though, as Google is still testing the waters.
Google plans to expand the program and bring in many stores. The merchants, interested in the program can fill this form.
What Do The Customers Get?
Well, apart from the fact that they know they are shopping from a reliable store, they get more. According to Google, “When a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then, if a problem arises with their purchase, they can request Google’s help, and Google will work with the merchant and customer to address the issue.”
In other words, the customer's interests are secured further by Google in this case. A customer can sign up for a thousand dollar lifetime purchase protection for eligible purchases.
What do you think of this program? Will it lead people to the right retailers? Do leave a comment!