It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.
However, contrast to their massive traffic percentage, the report revealed that the mobile devices rank far below the traditional desktops and laptops when it comes to online sales. According to the statistics, they contribute only 15% to the total online sales, of which 11% is accredited to tablets and the remaining 4% comes from mobile phones, whereas the desktop users contribute to 85% of the net sales online.
The reluctance of retailers to invest in mobile-optimized versions of their websites has been a common trend in e-commerce over the years. But as smart phones are gaining popularity over desktops and laptops, the report suggests, that it is a smart choice to equip your website with a mobile version.
According to the report, those sites which continue to remote themselves from mobile optimization, might fail to hit on revenue potential in 2014. Although, the report shows that only 15% of orders were placed through mobile devices, as compared to the 85% through desktop, but the order value placed through both the sources were at par. The report also shows the larger share of Amazon and eBay in the online revenue and a greater visibility for comparison shopping engines like Google Shopping and Nextag.
A significant factor resulting in the low sales driven by the mobile devices can be the hefty and complicated checkout procedure offered by these devices. Another probable reason can be that most people browsing through e-commerce sites on their smart phones are actually only conducting a research which might not end up in an immediate purchase.ShopVisible Study: 30% of Ecommerce Site Traffic Came from Mobile in 2013!,