Shorter Descriptions For Yahoo! Search Marketing Ads

Apr 6, 2007 | 1,778 views | by Navneet Kaushal
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From may onwards the maximum length of Yahoo! Search descriptions will be restricted to 70 characters. Yahoo! Insists that they have taken this step based on users experience. They say that shorter ad descriptions yield better results as compared to longer descriptions.

Yahoo! Search Marketing Blog
informs: Starting in May, however, a short description will be required, while a long description will be optional. This means for all new or modified ads you must provide a short description. And starting in June, ad descriptions longer than 70 characters may automatically be cut off in Yahoo! Sponsored Search results. We will shorten the description at the nearest complete word to 70 characters, followed by an ellipsis (”…”). Long descriptions will continue to be shown on some of our external distribution partner web sites.

4.thumbnail Shorter Descriptions For Yahoo! Search Marketing Ads

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Shorter Descriptions For Yahoo! Search Marketing Ads
4.thumbnail Shorter Descriptions For Yahoo! Search Marketing Ads