Site Speed Might Become Another Google Page Ranking Factor

Nov 16, 2009 | 148 views | by Navneet Kaushal
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Google Engineer Matt Cutts has recently told Web Pro News in an interview about how Google may rank websites in future. He has hinted that ranking would somehow be affected by the loading time taken by a website.

Here's an extract from the interview:

“I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript?"

Matt Cutts in his statement has made it clear that the loading time taken by website plays a major role in getting visitors. If the website loads slowly, potential visitors will be driven away whereas, a faster site will make them stay longer. Google has been putting in efforts to make the Internet surfing experience a bit faster for its users.

It is not sure if Google will consider site speed for ranking a website, but if it does, site owners will definitely require a site speed optimization, SSO along with SEO.

4.thumbnail Site Speed Might Become Another Google Page Ranking Factor

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Site Speed Might Become Another Google Page Ranking Factor
4.thumbnail Site Speed Might Become Another Google Page Ranking Factor