Google plans to come down upon sites which have been accused of copyright violation again and again, by penalizing them. As per Google they will take into account the number of copyright removal notices it has got for a site while calculating the site’s SERPs and sites with more valid notices will be placed lower in search results. Here is the official Google list of sites/ publishers which have the maximum numbers of complaints filed under the DMCA provision.
Google said, "Since we re-booted our copyright removals over two years ago, we’ve been given much more data by copyright owners about infringing content online. In fact, we’re now receiving and processing more copyright removal notices every day than we did in all of 2009—more than 4.3 million URLs in the last 30 days alone. We will now be using this data as a signal in our search rankings."
This announcement by Google led to speculations about how will its own site- YouTube, survive the penalty. However, it seems that YouTube will be saved from this penalty because people have to use to different DMCA form to complain about infringement issues with YouTube. This meant that the notices against YouTube won’t be counted in the same manner as in the way they would be held against other sites.
Google has further revealed that infringement notices against YouTube which are filed via the different YouTube copyright violation reporting system will be counted together with the notices filed via the Google Search reporting method. This makes the infringements filed against YouTube reach a huge number.
YouTube Not Likely To Be Penalized: Google
Google has added that the penalty against piracy will be issued after taking into account a number of factors apart from the number of copyright violation notices. And as per Google the totality of other factors will probably lead to YouTube and other sites not to be hit/affected.
As Google has been quoted, “We’re treating YouTube like any other site in search rankings. That said, we don’t expect this change to demote results for popular user-generated content sites.”
The internet is rife with speculations that these other factors to be taken in to consideration include reputable links and content sharing from quality sites. What is your opinion on this penalty and YouTube skirting it neatly? Do share your views.Many Sites Including YouTube Not to Be Affected by Google's Pirate Penalty!,