Sep 9, 2011 113 reads by Navneet Kaushal

In its attempt to outrun the pace at which Google+ is expanding, Facebook has now come up with the “smart” friend lists. Smart being the operative word here as it auto groups your friends into these lists. The purpose behind this is simple, to bring together friends that share or shared a common platform.

This means your 'work' friends are in a different list from your 'high school' friends, that are different from your 'neighborhood' friends. You get the idea. And yes, it reminds you of the Circles feature of Google+. The way you could sort out friends into different Circles and then choose to interact with those you wanted to.

Back to the Facebook list, now it rolled out these Smart Lists to select users which had your friends grouped into pre-packaged lists. So, Facebook put together the information on your friends and matched it with your information, and then groups the friends into 3 lists.

The three groups/lists that have been announced so far are-

  • People you work with
  • People you attended school with
  • People who live within 50 miles of you

Now, you will get these auto-generated lists and somehow finding the right people you want to share something with will not be difficult. At least sharing the right thing with the right people. For instance, you can put out the office party pictures and share it with the work group only. Or maybe high school pictures of you in braces with your high school buddies.

And if you want to share an update like “All ready for Hurricane Irene” it will be for the people around you only. And not for those sitting across the globe and wondering what to comment on your update.

The Google+ Effect On Facebook-

It is not rocket science to interpret that the entry of Google+ with its Circles feature led to instant comparison with Facebook. The friendlists on Facebook seemed drab and ancient now, as compared to the many options opened by Circles. Circles made it easier for people to choose who they wanted to interact with and how much they wanted to share and with whom.

This easy-to-use grouping system was eagerly taken to by the users and Facebook was criticized for its uninteresting and un-innovative Friend List. So they have been working hard. They are bringing in changes and these 3 lists have been appreciated for sure. But users expect more. Google+ and the Circles allow users to create their own Circles, and it will be short time only till which Facebook users will be happy with auto generated lists. The ability to create own lists that are personalized according to an user's choice, now that is something to look forward to.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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