Jul 3, 2012 113 reads by Navneet Kaushal


Google has made some changes to ‘Search by Image’ on Google Image search. The results will be smarter with the Knowledge Graph being added to the search results. Other improvements include better guesses and latest content being added to the image search results allowing for a more comprehensive search experience.

Smarter Best Guesses

Google has revealed that Search by Image will now get better guesses. As Google says, “When you search with an image, we use computer vision to try and figure out what the image represents, and then show you a Best guess for this image.” This means, if you search for a tree of a flower, instead of simply calling it a tree or a flower, Google will also guess the name of the same.

Knowledge Graph

Knowledge Graphs will find their way into the image search results too. As Google says, “Search by Image now uses the Knowledge Graph: if you search with an image that we’re able to recognize, you may see an extra panel of information along with your normal search results so you can learn more.”

See in the image below how searching for a castle brings up a knowledge graph on the right about the castle.

Fresher and More Detailed Search Results

Image search gets updates with fresh content added from news items and other current events. As Google says, “We’ve made recent improvements to our freshness, so when photos of major news stories start appearing on the Internet, you can often find the news stories associated with those photos within minutes of the stories being posted.”

So searching for an event/place/person in news will bring the latest images associated to a set of major news stories.

What do you think of these changes? Do share your views.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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