Apr 7, 2007 116 readsby Navneet Kaushal

The social media has emerged with a boom during the past few years. The social media sites enables a website or a blog with good content to generate traffic as well as create awareness.

Lee Odden in his post on Social Media Marketing informs about the essential characteristics of a social media community. 

  • Create profiles/accounts
  • Grow a network of friends
  • Submit content or collaborate
  • Vote on content
  • Tag content

Lee Odden rightly says that the above factors are what 'social' stands for. The 'media' is the platform and the content. Like wiki, forums, threads, blogs, audio-video sharing etc. social news sites are largely used today to generate traffic to a post. Many bloggers have gained popularity owed to the social media sites.

Back in August 2006 Rohit had a good post on Rules of Social Media Optimization (SMO).

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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