Social Media Marketing: The Media And Being Social About It

Apr 7, 2007 | 3,789 views | by Navneet Kaushal
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The social media has emerged with a boom during the past few years. The social media sites enables a website or a blog with good content to generate traffic as well as create awareness.

Lee Odden in his post on Social Media Marketing informs about the essential characteristics of a social media community. 

  • Create profiles/accounts
  • Grow a network of friends
  • Submit content or collaborate
  • Vote on content
  • Tag content

Lee Odden rightly says that the above factors are what 'social' stands for. The 'media' is the platform and the content. Like wiki, forums, threads, blogs, audio-video sharing etc. social news sites are largely used today to generate traffic to a post. Many bloggers have gained popularity owed to the social media sites.

Back in August 2006 Rohit had a good post on Rules of Social Media Optimization (SMO).

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others. Follow Navneet Kaushal on Google +.

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{ 2 comments… read them below or add one }

offshore software development September 20, 2007 at 00:21

good

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Social Media January 13, 2010 at 17:15

I'm aware that social media is a composed of a broad spectrum of communities and platforms, and maybe I am oversimplifying…

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