Yahoo! has made an official announcement that they will be launching a quality score to the Yahoo Search marketing.
Yahoo! will launch its new search marketing ranking model in the U.S. on Monday, February 5. With the new ranking model, all Yahoo! search marketing ads in the U.S. will be ranked by quality in addition to keyword bid price. As a result, Yahoo! will be able to provide a more relevant search experience to users, more valuable customer leads to advertisers, and additional opportunities to its distribution partners.
The quality of an ad will be determined by its historical performance in the new system and its expected performance relative to other ads displayed at the same time. Ads of higher quality will generally receive better placement on the results page.
Till now the placement of advertisements on Yahoo! depends upon bid price. With this quality score, the advertisers will be able to know the score of their ads in Panama. They would also be able to see an average position as well as approximate clicks for the advertisements.