Spikes Asia partners with MasterCard to champion creativity!

May 11, 2016 | 1,811 views | by Navneet Kaushal
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Spikes Asia partners with MasterCard to champion creativity

New awards categories added to recognise culture-defining content

11 May 2016 – MasterCard has been announced as the headline sponsor for this year's Spikes Asia Festival of Creativity – the first time the Festival has partnered with a brand to celebrate excellence in creative communications from across the region.

Both Spikes Asia and MasterCard have a long-standing commitment to championing great ideas, and exploring how technology enables creativity. Sam Ahmed, SVP Head of Marketing, MasterCard Asia Pacific said that it was these aligned objectives that had made the partnership possible.

“Creativity and technology underpins everything we do at MasterCard, and is the driving force that makes us the world’s most advanced payments technology company," Mr Ahmed said."This is the reason it gives us such pride to work with Spikes Asia. We believe the fostering of creativity and new technology by the Festival will inspire innovation in marketing that benefits the industry, brands and consumers.”

Commenting on the partnership, Terry Savage, Chairman, Spikes Asia said, "MasterCard have been innovating and inspiring their customers for nearly 50 years. Their investment in technology and creativity is something that lies at the very heart of what Spikes Asia is about and this association will help us push the boundaries of creative communications in the region even further.”

To shape the 2016 content programme, the Festival will gather a diverse group of industry innovators to share their insights into the future of technology, possibilities on the horizon and their impact for branded communications.

Mr Savage further announced some changes to categories this year. Entertainment has evolved from, and now replaces, Branded Content & Entertainment and Music is a new award. Campaigned-for and designed by the industry, it recognises and celebrates the creative production, promotion and distribution of content with music at the core.

“The industry is growing and restructuring in response to, and in advance of, the needs of consumers. For some time music and entertainment have been the key to cutting-through," he said. "These new awards will celebrate content that has evolved into culture and completely captivated audiences."

Spikes Asia registration and entries are now open and further details can be found at www.spikes.asia.

ENDS 

 
spikes2016 Spikes Asia partners with MasterCard to champion creativity!

Contacts

Kate Furey
Head of Communications
Spikes Asia Festival of Creativity
33 Kingsway, London WC2B 6UF United Kingdom
katef@lionsfestivals.com
+44 (0)20 3033 4000

Marian Brannelly
Press & PR Executive
Spikes Asia Festival of Creativity
33 Kingsway, London WC2B 6UF United Kingdom
marianb@lionsfestivals.com
+44 (0)20 3033 4000

http://www.spikes.asia http://press.canneslions.com

 


Key 2016 Dates:
 
Delegate Registration: open
Earlybird registration deadline: 13 July, 2016
Entries: open
Entries deadline: 22 July, 2016
Spikes Asia Festival Dates:
21 – 23 September 2016,
Suntec, Singapore

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The Spikes Asia Festival of Creativity celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 21-23 September 2016.

Building on 29 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between Lions Festivals, the organisers of Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, Dubai Lynx, AMES and eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Creative Effectiveness, Print & Publishing, Outdoor, Radio & Audio, Digital, Integrated, Direct, Promo & Activation, Media, Music, Digital Craft, Print & Outdoor Craft, Film Craft, Design, Mobile, PR, Entertainment, Healthcare and Innovation.

About Mastercard

 

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

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Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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1.thumbnail Spikes Asia partners with MasterCard to champion creativity!
  • http://collegeessaywritingservice.blogspot.com/ college paper

    MasterCard is now most favorite for money transfer. There are many people have who are work internationally and master card is most helpful for them. ..

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  • David J. Barber

    These kind of contest explore the world of creativity. Making ideas and bringing them to life proves more creativity in people. Every person have a super and difference idea showing to world.

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