Jun 25, 2007 114 reads by Navneet Kaushal

ms-live-space.jpgWindows Live Spaces, Microsoft's blogging forum has 93 million Spaces sites and over 12.5 billion page views per month, so it made sense to introduce and widen its an ad platform called Sponsored Spaces, in Asian countries like India, reports Television.com.

“Sponsored Spaces is a new ad platform that allows advertisers to immerse themselves in the social networking scene and communicate and engage directly with consumers. The broad introduction of the new ad platform follows in-depth consultation by Microsoft with marketers and advertisers to create a solution that converges with social networking elements.”

Rajnish, Head of Digital Marketing Revenue and Strategic Business, N and Windows Live India commented, "With blogging in India emerging as vibrant as the rest of Asia and more Indians using the internet, advertisers will need to build successful campaigns around their brands in the Indian blogosphere. Different segments of consumers interact with each other through specific interest communities online. Social networking therefore enables advertisers to interact with not just the consumer but members of his community as well."

“Dynamically engage your brands and their audiences through our suite of innovative advertising products and platforms, delivered across a diverse range of digital media properties.

    This experience may be through MSN, Windows Live, Xbox, Office, Live Search, or any of our other offerings to come.

    Microsoft adCenter offers innovative audience intelligence tools to generate improved search advertising results on Live Search.”

As a marketing strategy, Sony Ericsson created the 'Share the Real Me' site to launch in Windows Live Spaces to launch its new phone, the K810i in March. Due to the popularity of Microsofta nd blogginh, the site received 52,000 page views and around 191 comments.

Synovate AsiaBus Survey says, "From June 2006, Windows Live Spaces visitors in Asia are a highly desirable audience of opinion leaders and influencers. Spaces visitors are highly engaged in the online community and frequently offer advice and contribute to open forums. Close to 6 out of every 10 Spaces visitors turn to blogs, forums, and Internet communities for information when making purchase decisions."

Obviously, the application has proven highly effective, it is also user-friendly. Big points for Microsoft.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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