Microsoft and Sprint announced strategic alliance to offer a range of innovative new service offerings in mobile search. With these new offerings, Sprint customers will be able to use Windows Live Search for mobile phones on their wireless phones, for searching location based content from the Internet. The local content includes information on nearby stores, restaurants, Sprint’s catalog of ring tones, games, screen savers and other related services. There is more to the new services. There are also opportunities for "highly relevant and targeted local advertising, which will benefit businesses and consumers alike."
According to Wall Street Journal: "The local-search component offers a new revenue stream as well: Businesses can bid to be listed as sponsored links in the local-search directory and will pay a fee when consumers click those links to call them through the service."
From press release: "The new Sprint mobile search service powered by Windows Live aims to provide one-stop access to relevant online content associated with a given keyword or phrase. For example, consumers who search for “sports” on their wireless phone can search all of Sprint’s content relating to sports, such as ringtones, wallpapers and applications with “sports” in the title, as well as local information available online such as business listings for sports stores, maps, directions and relevant advertisements from local businesses. The service is immediately available at no additional cost to Sprint PCS VisionSM and Sprint Power VisionSM subscribers on all currently available data-capable phones, along with many popular older models."
"Windows Live Search for mobile combines Microsoft® Windows Live Local Search features, such as maps and directions, with capabilities allowing the indexing and discovery of highly relevant mobile content. This approach brings simplicity for users by delivering search results grouped in useful categories and in a format appropriate for a user’s specific mobile device."