There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface. One of the reasons is that UI method do not match the level of information offered by the Microsoft Advertising Intelligence as advertisers. But, there are certain things that the new search engine marketers should know to get familiar with the beginners resources for keyword expansion.
Are you new to search engine marketing and are a bit apprehensive of using Microsoft Advertising Intelligence? A post on Microsoft Advertising community is talking about expanding the keywords through User Interface.
Here are the step-by-step instructions discussed in the post to do keyword research:
After you log in to adCenter, click on the “Research” tab in the blue bar present along the top.
You will see a few options in searching for new keywords in the research tab.
When you will enter a keyword, adCenter will provide you results that are related to the keyword. These might help you in expanding your keyword list. In case you will enter the URL of a website, adCenter will search the site for terms that could be included in your list, if you don't have them at present. After selecting the search method, you can refine the search in terms of language and market, business category, age group or a specific option that you find appealing. You can leave the defaults in place to generalize the results. Let's taken an example of what would occur if you are costume retailer and want to expand your list to meet increasing demand presented by Halloween. If you will do a search for the keyword “costumes”, following sample of top results will be displayed:
In case you want demographic targeting in your campaign, you will be able to procure relevant research data easily. You will see a “play” button after these terms, click on those buttons and a drop down information box will be displayed to give detailed information about each search result.
Look out for the keyword you think will be most helpful for the campaign. You should also check out the box present at the box left to each keyword you would like to include. After finishing the process, click the “Add” button to add the selected terms to your approved suggestions list.
The list of approved terms will be appear on the right side of the original list. Click the “Continue” button present near the top of the search area.
Set the pricing on the next screen. The minimum default bid is .05. If you will set a bid below .25 or lower, it can hurt the chances of participating competitively, hence the result will affect overall performance of the campaign. After setting the max cost-per-click bid, click the “Apply” button and move forward to place the keywords into an ad group by clicking “Continue” button.
The last step is to add new keywords to the ad group. You can simple use drop down menus for choosing the correct account, ad group, campaign and then click “Add to ad group” button.
Once you are done with this step, a dialog box will open that would tell you how successfully you have added the keywords to the ad group. Hope this information will be helpful for those who are new to adCenter.