Oct 24, 2013 113 reads by Navneet Kaushal

The session, addressed by three speakers, discussed how to build and maintain a content strategy for success. It talked about building a content plan, editorial calendar and a way to keep track of content. 


  • Michael Martin


  • Joe Youngblood – Senior Specialist, WrightIMC
  • Kate Morris – Principal Consultant, Distilled
  • Arienne Holland – Communications Director, Raven Internet Marketing Tools

Discussing content plan, Arienne advised to make an annual editorial calendar listing all events, holidays, seasons and cycles. It is the foundation for building annual content marketing plan. Plan the year, making note of all global, local and industry events, and plan each quarter, keeping in mind special editions. Third step is to plan your month, including all regular features and breathing room. Editorial budget is another planning tool and working document.  Make a page table to keep content consistent. The table would contain SEO, distribution and brand needs of any page of online content.

Here is the Slideshare link for more information.

Strategies for Content Marketing: #Pubcon Las Vegas 2013, Day 2!, 5.0 out of 5 based on 5 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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