The session, addressed by three speakers, discussed how to build and maintain a content strategy for success. It talked about building a content plan, editorial calendar and a way to keep track of content.
- Michael Martin
- Joe Youngblood – Senior Specialist, WrightIMC
- Kate Morris – Principal Consultant, Distilled
- Arienne Holland – Communications Director, Raven Internet Marketing Tools
Discussing content plan, Arienne advised to make an annual editorial calendar listing all events, holidays, seasons and cycles. It is the foundation for building annual content marketing plan. Plan the year, making note of all global, local and industry events, and plan each quarter, keeping in mind special editions. Third step is to plan your month, including all regular features and breathing room. Editorial budget is another planning tool and working document. Make a page table to keep content consistent. The table would contain SEO, distribution and brand needs of any page of online content.
Here is the Slideshare link for more information.Strategies for Content Marketing: #Pubcon Las Vegas 2013, Day 2!,