Jul 14, 2014 114 reads by Ritu Sharma

Groupon recently conducted a study to find out 60% of their direct traffic was actually organic search. With this discovery, Conductor updated an earlier study of 310 million visits, suggesting organic search might be responsible for 64% of website traffic. Conductor also relocated 60% of the study’s direct visits to organic search. The original study showed 47% visits were organic search.

New Study Reveals 64% of Website Traffic comes from Organic Search

In the original study, Conductor reviewed 30 websites from 6 different industries and found out organic search was responsible for 47% of all visits and 29% visits were attributed to direct traffic. Following the Groupon study, Conductor relocated 60% of traffic to organic visits which was previously attributed to direct search. This increased the organic traffic from 47% to 64% and reduced direct traffic from 29% to 12%.

New Study Reveals 64% of Website Traffic comes from Organic Search

The study shows how important quality, organic search traffic is. You can improve your organic search traffic in the following ways:

  • Create quality content which the users can engage with and take necessary steps to promote it.
  • Use appropriate meta titles, descriptions, and keywords in the content to make it more search friendly.
  • Follow the search engine guidelines to make sure your website is in compliance with the regulations of the search engines.

New Study Reveals 64% of Website Traffic comes from Organic Search!, 5.0 out of 5 based on 2 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • I would not be surprised that a large portion of search for many
    websites come through organic search. Other search systems like direct,
    referrals, paid, and social visits readily creates way for organic
    I am sure Groupon would not be the only company commending organic
    search. Its time for all to step up the strategies that would lead to
    improved organic search.
    I upvoted this post in kingged where it was shared for Internet marketers.


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  • Organic search traffic is the best traffic, one just need to optimize once, follow some guidelines and then enjoy the recurring traffic flow.

    The learning factor is that, no matter one is aware or not, till now organic traffic is the leading factor for the business of the website.

    One needs to now accept it, as other ways are much more time consuming and also costly. Let us all be in good relation with search engines. I also Kingged this post on Kingged.

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  • Hi Ritu,

    Organic search is something I look forward to in the near future. With a new blog, it's all about marketing, promotion, engagement, connecting, sharing and generally being involved in creating a community.

    Unfortunately, that's not something that a search engine is necessarily good at. However, each business goes through its own evolution's. In start-up we have to work hard to build our target audience and community.

    As the teenage years come (figuratively of course) then they others start sharing the message and more and more great backlinks and seo opportunities are generated.

    Once you hit a certain point, the search engine kicks in and compliments a new kind of person who visit our sites.

    It's exciting to think of the possibility, but with a baby site and blog, 64% in organic traffic isn't going to happen anytime soon. But, I am looking forward to the day when it does!

    Thanks for ideas,
    ~ Don Purdum

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