Jul 14, 2011 113 reads by Navneet Kaushal

According to an article published yesterday in the Wall Street Journal, HubPages, a leading publisher of contents from various authors, was one of the many websites which were most hit by Google's Panda Update can be revived once again. All thanks to subdomains.

Matt Cutts from Google, in an email to the top man from HubPages, Paul Edmondson, counseled that “he might want to try subdomains, among other things”. Whereby, subdomains, is a constituent of the larger domain.

For example:

To recap a little, in Google's bid to tackle the growing number of content farms and the subsequent low quality content Google brought about a major change around their then algorithm. This change was implemented in February in the USA and in April globally. Whilst the update was to improve the quality of content to enhance user experience. It did not help many big websites like HubsPage, who publish content of a large number of authors and depend on Google search for Web traffic were deeply devastated. A reported 50%! Which obviously meant a huge blow to the company.

However, HubsPages, implementing on the counsel, of using subdomains, from Google, has been able to breath back life into some of their dead content. By separating some of their poor content into different subdomains it was noticed that they were treated separately, almost as if they were reassed by the algorithm. On this discovery, they could finally heave a sigh of relief.

Since opting for subdomains in the late June, within the first three weeks itself there has been a significant growth in the web traffic. To test the outcome, Paul Edmonson activated subdomains for many other authors and himself to begin with. It was noted that within no time the page views had returned back to their original pre-Panda hit state. It seems like by opting for subdomains, and these subdomains are being reassessed separately from the original domains. Mr. Edmondson exprseed hi relief, “Our change is very positive for excellent authors, and not positive for weaker authors.” “This is exactly what Google should want,” he said.

Following the success of their testing, of moving some of its low quality content onto the subdomain, and the added webtraffic Mr. Edmondson received for his articles, it seems like they were able to trick the algorithm. Consequently, HubsPages has now decided to offer each of its authors with a subdomain from Wednesday. They hope this will increase the web traffic for all of its author who get paid 60% of the revenue HubsPages generates from advertisements.

A Google spokesperson commented about it to Wall Street Journal, “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” and that over 500 changes are made to the algorithm every year to avoid get away with low content.

So, the question remains will the authors from HugbPages be able to get away from the Panda penalty? What does it mean for the rest of SEOs campaign? Will subdomains be the future? Will Google be able to put a complete full stop to the problem of low content, what do you think?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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