Wondering how to get more social media traffic? Well the secret lies in words. The words that you use within your social media updates have the power to influence the amount of traffic you get. While words like “discount,” “deals”, “warns,” “inspires,” and “amuses” can help you get more shares, likes and comments on Facebook, using words like “contest,” “promotion,” or “coupon” can do the opposite.
However, be careful while using “comment” in your updates. Facebook has recently brought changes to its algorithm to discourage “like-baiting,” which asks users to like, comment, or share a post in order to increase reach artificially. Twitter users are looking for great content in their stream, so use words like “new blog post” to give more weight to your share.
While describing yourself in LinkedIn or the jobs you have held, avoid using cliché like responsible, strategic, creative, effective, patient and replace them with researched, accomplished, won, on time, under budget. While planning and promoting a contest, stay away from the promotional sounding words like contest, promotion, sweepstakes, coupon and incorporate winner, win, winning, events.
As far as Google+ is concerned, if you haven't made it a part of your strategy still, start immediately by using words like share, promote, increase, create, discover. This infographic by QuickSprout will help you determine what words you should use and what words you should avoid using on Facebook, Twitter, LinkedIn, and Google+, by clearly breaking down the eligible and obscure word usage on each of these platforms.Infographic: The Surprising Words That Get Content Shared on Social Media!,