Surviving Vertical Search Engines At Google Universal Search

May 23, 2007 | 1,620 views | by Navneet Kaushal
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At Pandia, an article says now that Google has integrated all its services into Universal search, “If people perceive that search results are getting less relevant, this may undermine their trust in Google”.

Some of the major points of the article include:

Achieving High ranks becomes harder. "For newcomers and small sites it is extremely hard to get into the top 10 for competitive keyword phrases, as they have to compete with optimized corporate sites and old sites with much authority. Now they will also have to compete with fresh listings generated from blogs, news headlines and videos! Not all search engine result pages will include such vertical results, but in a “worst case scenario” four or five results of this kind will be taken by such listings. That leaves five to six positions for the rest of us."

Blog results. Setting up a Weblog is the answer. Also, make the blog part of your corporate site, if you own one. “Any links pointing to blog posts will enhance the overall popularity of that site, and may improve rankings site wide.” For helpful pointers, read "How to make use of social media in search engine marketing".

Getting into Google News. "You must publish news articles on a regular basis, which is not the same as personal blog posts. However, Google does not mind news columns focusing on a narrow theme, as long as the articles contain fresh content." For more read, Help for Publishers.

Including Videos into Google's SERPs. These are more preferred in terms of news stories of music, movies, celebs etc. “Video files are big. If your server cannot handle them, you may use YouTube to distribute the video.”

Images. For a comprehensive knowledge on how to best work your Images, read Google’s Enhanced Image Search and Google Image Labeler program.

Local search. Be a part of Google's localized searches by signing up for Google Local Business center.

Great Content is still key as it leads visitors to your site and may contain links to your site.

Read Google Webmaster Central Blog to know more on getting the best of Google

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Surviving Vertical Search Engines At Google Universal Search
4.thumbnail Surviving Vertical Search Engines At Google Universal Search