Oct 3, 2011 117 reads by Navneet Kaushal

Google's latest Panda Update 2.5 hit on the 28th September, and soon after the confirmation of the update, details have started coming out about the winners and losers post the update.

Searchmetrics has just released a report about the losers and winners of the update, and the biggest winner is YouTube, Google's own site, while sites like- The Next Web, Technorati, and NBC’s The Today Show have lost huge traffic. Other victims include PR Newswire that also lost its SEO visibility by 83%.

The List, To Be Taken With A Pinch Of Salt:

Internet experts have deemed this update as a big update and the focus seems to be on American sites as of now! Search metrics had calculated a “visibility” score per site, based on a wide range of keywords. But, it is quite a possibility, that the sites that have lost their visibility on the set used by Search metrics, have gained SEO visibility for other keywords. Also, another thing to be kept in mind is that, maybe the keywords for which these sites were tested, were not getting them useful and targeted traffic.

But, usually, as in in the previous Panda updates, sites have come forward and verified Search metrics reports. So maybe, this one is also true!


And The Top Losers Are:

Here is the list of the biggest losers post the Panda 2.5


Now, these include blog site Technorati, and faqs.org and other sites that have not fallen in line with what the Panda wanted.


And The Winners Are:

The winner list is adorned by YouTube, Google's own site! This will definitely raise some eyebrows, and tough questions, as Google has been accused of favoring itself in search results. Other Google sites in the winners lists are Android.com and Google-partner AOL.com. TV.com also seems like a winner, post the Panda 2.5. The other sites that have been declared winners are mainstream news magazines like US Weekly , Washington Post, and the Wall Street Journal.


Understanding The Panda 2.5:

Speculations are on regarding the Panda 2.5. The study done here shows that a few of the sites that have been hit this time, were never hit before. While some sites, that got hit by the first Panda, recovered with the Panda 2.3. But have been shot down again by the Panda 2.5. So, what is the reason behind this? Panda 2.3 did not deliver the results that Google wanted? Or maybe, the pages that came up in the Panda 2.3 did not make the required changes, and consequently were hit by the Panda 2.5.

There is no official statement about any speculations from Google.

he Verdict:

No site seems secure against the Panda. The sites that got back their visibility, were hit again, so this does not mean if you get back your visibility, then you are Panda Proof for the next time. Or if you have done the changes, that were required, then you can go up an up. As is happening with hubpages.com as they first lost all their visibility in the first Panda update but now have been gaining visibility, and post the Panda 2.5, have gained more traffic they ever had!

Keep a look out and be on your toes, you never know, when the Panda might hit you.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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