More and more people have started using tablets and smart phones as the main device for internet surfing. Its interesting to know that the number of people using tablets to surf the net is greater than that of those who are using smartphone. Pretty amazing for a device which was launched just an year ago. According a study published by Adobe people prefer tablets for browsing internet as tablets have larger screens. Adobe analyzed 100 billion visitors coming to more than thousand web-pages and concluded that global traffic share for tablets is 8%, whereas its 7% for smart-phones. The most striking part of this study is that 84% of the people still use laptops and desktops to surf the net.
Adobe also shares the reason why tablets gains preference over smart-phones. “Tablets drive more traffic because internet users prefer them for more in depth visits. Smartphones remain much more common, but the tablet form factor makes it ideal for browsing. Whether it be leisurely surfing the web, engaging with video, or shopping online, on average internet users view 70% more pages per visit when browsing with a tablet compared to a smartphone.”
Many more interesting insights have been shared in this report. Such as, Internet users in the UK are most likely to surf via tablet.
For many more insights on internet usage click here.
For marketers it is now crucial to have separate promotional strategies for smartphones and tablet users. The number of people using smartphones and tablets to surf internet is increasing day by day and at a fast pace. Time for marketers to think fast, understand and capture this new niche as soon as they can.
Navneet Kaushal
@navneetkaushal
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