Nov 14, 2008 113 reads by Navneet Kaushal

Multi-lingual sites have their own pros and cons. But a lot of interest has been enhanced as far as these Indic Language sites are concerned! The main thing to learn is how one can better target content with the help of meta tags. The transliteration API by Google was launched for the sole motto of simplifying the content in a more user friendly way for the users!

The topic has been elaborated more on the Official Google Webmaster Central Blog:

“A lot has been said about how to start a multi-lingual site and how to better target content through meta tags. Our users have raised a number of interesting questions about creating websites in different languages, like the one below.


  • How does one do for INDIA.
  • As there are many languages spoken here.
  • My Site is primarily in English, but my site targets different cities in INDIA.
  • For Hyderabad – I want in Urdu & Telugu and for Chennai I want in Tamil
  • for Bengaluru I want in Kannada.
  • For North I want in Hindi.’

We’d like to introduce the transliteration API for Indic languages (languages spoken in India) in addition to our Ajax API for languages. With this API at your disposal, content creation is simplified because it not only helps integrating transliteration in your websites but also allows users visiting your site to type in Indic languages.

To include the transliteration API, first you need the AJAX script.

<script type="text/javascript" src=""></>

This script tag will load the google.load function, which lets you load the individual Google APIs. For loading Google Transliteration API, call to google.load looks like this:

<script type="text/javascript">
google.load("elements", "1", {
packages: "transliteration"

When it comes to targeting, don't forget to add meta tags in your local language. And for your questions, we have a new addition to our already existing communication channels like the webmaster help groups and webmaster tools (available in 26 languages!). We also have our own official Orkut webmaster community! Here users can share thoughts and discuss webmaster related issues.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More