Google has announced that it will enable AdWords advertisers to reach even more customers in local markets with its additional 17 countries location targeting feature. This increases the number of cities that can be targeted by AdWord advertisers to 34 countries. Click here for the full list of the countries with new city and region targeting options in AdWords.
Google said that “Location targeting helps you tailor your ads towards specific markets, analyze your AdWords campaigns by market, and optimize your campaigns for higher return-on-investment. Now, you can go a level deeper and optimize the performance of your AdWords campaign at the city level.”
Now you can:
- Run an AdWords geographic report or Analytics report to find out the location of your users and where your most valuable traffic comes from.
- Run a campaign targeting the cities with best-performance, and then increase the bids on the keywords in that campaign to maximize your ad impressions in those cities.
- Set up a campaign targeted at a region (country) that has lower bids on the same keywords, in order to get more traffic from outside the cities with best-performance, at a lower cost.
- Raise or lower bids to optimize, for the highest campaign return-on-investment.
Below is the campaign-level analysis of a clothing company with multiple stores in Mexico, cited as an example by Google.
For any more information and help regarding the location targeting feature you can visit the Help Center.