The search industry has transformed itself completely. It is not what it used to be. The rules of the game have changed completely and this has raised the question: is the term ‘Search Engine Optimization’ suitable for what search professionals do presently? Google’s head of webspam team Matt Cutts has an answer for this:
Do you think the term really matters? Or is it more important that the customers are able to understand what we do and how we do it?
Navneet Kaushal
Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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