A Test on Press Releases’ Ranking Benefit in Google!

Matt Cutts is likely to find this amusing. We posted a few weeks ago on Pagetraffic Buzz about one of his comments in the Google forums mentioning loss of link building value of press releases.

SEO Consult blog decided to take a test. They issued a press release with an anchor text ‘sreppleasers’ pointing to Matt’s blog. Google did index the press release and thereafter, Matt’s blog began to rank for the keyword ‘sreppleasers’ as well.

This makes us ponder about Matt’s comment. What exactly did he mean when he said – ‘I wouldn’t expect links from press release web sites to benefit your rankings, however.’

Perhaps he was short of being sharply clear. Or we read more than he meant into the statement. Hope Google clarifies on the issue.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.