A Test on Press Releases’ Ranking Benefit in Google!

Jan 16, 2013 | 2,007 views | by Navneet Kaushal
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Matt Cutts is likely to find this amusing. We posted a few weeks ago on Pagetraffic Buzz about one of his comments in the Google forums mentioning loss of link building value of press releases. 

SEO Consult blog decided to take a test. They issued a press release with an anchor text ‘sreppleasers’ pointing to Matt’s blog. Google did index the press release and thereafter, Matt’s blog began to rank for the keyword ‘sreppleasers’ as well.

This makes us ponder about Matt’s comment. What exactly did he mean when he said – ‘I wouldn’t expect links from press release web sites to benefit your rankings, however.’

Perhaps he was short of being sharply clear. Or we read more than he meant into the statement. Hope Google clarifies on the issue.

A Test on Press Releases’ Ranking Benefit in Google!, 5.0 out of 5 based on 1 rating
4.thumbnail A Test on Press Releases’ Ranking Benefit in Google!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail A Test on Press Releases’ Ranking Benefit in Google!
4.thumbnail A Test on Press Releases’ Ranking Benefit in Google!