A user comments "I am shocked that nobody has yet snapped up feedburner. Great product, great features and great audience. When i see the money paid for absoulte shit companies, feedburner is a pure gem." In contrast another says "I hope that Google doesnÃ¢â‚¬â„¢t ruin feedburner with the integration of ads into feeds. However, this acquisition does open the way for a new Ã¢â‚¬ËœindependentÃ¢â‚¬â„¢ feedburner equivalent to steal the show – but thatÃ¢â‚¬â„¢s if site owners can be bothered to migrate away."
Sources say, the reason the report has not been released is due to Google putting the finishing touches to their deal with DoubleClick. The same sources claim Google will pay approximately $100 million for the acquisition.