If we look at the SEO processes and strategies followed 2 years ago, a drastic change would be apparently visible. While SEO still involves technicalities, it now needs a more creative & marketing oriented approach. On-site optimization is no longer just about targeting specific words but focusing on a winder set of keywords.
This evolution of SEO has been very well captured in our today's infographic, which is based on Old SEO vs. New SEO comparison. Credit of the infographic goes to Fuzz One.Infographic of the Week - The New Face of SEO!,