Apr 25, 2008 114 reads by Navneet Kaushal

Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty.

According to arteworks.biz Jason Gambert has sent an email to Arteworks SEO stating that he is going to sue the company for using the term 'SEO'. Gambert also mentioned that he had support from numerous industry leaders and that the opposing companies are only adding "another scar to the face of the entire industry." One name in particular who Jason claims is a staunch supporter of him is Doug Heil. However, this trick failed because Mr. Heil's remarks that can be found on Jason's blog stating that, “I do not approve of the way you have went about this. Trademarking a term in this way and for that term is totally and utterly ridiculous and has not given you any high marks within the community you want standards in.”

In another email sent to arteworks.biz, Jason Gambert sent a 'SEO Trademarker Manifesto”. Below is the manifesto by Jason Gambert:

The "SEO Trademarker Manifesto":


Just showing you that I am “Sharp” “Intelligent” “Courageous” and “Fearless!”

Unlike the rest of the “Haters,” “Cons,” “Used Car Salesman” and “Snake Oil Dealers, I have honor.”

It’s just a perfect example of people automatically hating what they fear most…(FEAR ITS SELF)

It would be nice if people would talk to me before automatically assuming things out of their own fears.

I have no problem with you, I don’t know why you have such a big problem with me…

I have not done anything to you, I have not personally attacked you or your business!

You are attacking me, my business, my reputation, my credibility etc. for what?

If you think I am going to send you a Cease and Desist letter, you error tremendously…

Please drop the hatchet already, if all of us are constantly fighting we will never get anywhere.

Believe me it won’t be “FUN” to war with one another, it will be ugly, and just add another scar to the face of the entire industry.

Who needs all that stress, not you, not me, not the industry, and not are pockets especially.

Let’s all come together and do something awesome to clean up all of our reputations as executives!

We are only going to have one shot at this, and so far the PRO’s do outweigh the cons….

Everyone has said, “CANT,” “CANT,” “CANT,” and all I have done is show everyone how seriously I can. I now wish to show

Everyone “WE” can! Every lawyer said it was impossible, it is not believe me when I say this…

When you can’t get one lawyer, NOT EVEN ONE to believe in you, you end up representing yourself.

I think I have done a pretty darn good job, figuring I did what every lawyer said was impossible…

So far “DOUG HEIL,” is the only one with enough courage to step up to the plate.

I have been in contact with “Danny Sullivan” as well!

Oh yes, I almost forgot, and a few well known companies too… ; )



Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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