The Washington Post Co Buys Search Engine Marketing Company!

Oct 16, 2007 | 1,949 views | by Navneet Kaushal
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'The Washington Post Co.' reports that it has already bought 'CourseAdvisor Inc.', a Wakefield-based search engine marketing company at an undisclosed price. Basically, 'CourseAdvisor Inc.' deals with college and university programme. As The Washington Post attempts to boost its advertising, readership, circulation and publications, it has decided to buy this particular search engine. Positive results have also been found by the concerned authorities in education sectors. Statistical reports state that the total revenue is raised to $1 billion from $969 million.

 The Washington Post Co Buys Search Engine Marketing Company!

It is to be kept in mind that 'The Washington Post Co.' not only owns its flagship newspaper, but also publications like 'Slate', 'El Tiempo Latino', 'The Gazette' and 'Southern Maryland Newspapers', 'Newsweek magazine' and 'Cable ONE'. From now, 'CourseAdvisor' will be regarded as an independent subsidiary of 'The Washington Post Co'.

4.thumbnail The Washington Post Co Buys Search Engine Marketing Company!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail The Washington Post Co Buys Search Engine Marketing Company!
4.thumbnail The Washington Post Co Buys Search Engine Marketing Company!